I AM NOT INTERESTED IN CAPTURING REALITY,
REALITY CAN BE LEFT TO THOSE WHO ONLY SEE THINGS AS THEY ARE.
BRODERICK’S SIGNATURE RAW, SALT-STAINED STYLE,
IS BEST SUITED TO THE RUSH OF EXTREME SPORTS
BRODERICK CREATES EMOTIVE EXPRESSIVE IMAGES THAT EXPLORE THE CONCEPTS OF FREEDOM.
A POETIC WAY OF SLOWING THE MOMENT DOWN, CAPTURING THE ESSENCE OF THE SPORT. HE BELIEVES THAT PHOTOGRAPHY IS ABOUT CAPTURING EMOTION, RATHER THAN REALITY. MORE OF AN ARTIST THAN A TECHNICIAN. WHETHER IT’S RUNNING THROUGH FYNBOS OR FLOATING IN THE ATLANTIC, HIS UNIQUE USE OF NATURAL LIGHT CONTRASTED AGAINST MOVEMENT RESULTS IN POWERFUL STYLISTIC IMAGES THAT LEAVE THE VIEWER CAPTIVATED.
Amongst Friends Creative Agency
RED BULL
MEGALOOP
RED BULL MEGALOOP IS THE MOST EXTREME EVENT IN KITEBOARDING. THE WORLDS TOP RIDERS COMPETE IN WHAT CAN ONLY BE DESCRIBED AS, THE PERFECT STORM.
UTCT
CAPE TOWN
RMB ULTRA-TRAIL CAPE TOWN HOSTS A VARIETY OF TRAIL RACES THAT TRAVERSE THE BEAUTIFUL MOUNTAIN TRAILS OF THE CAPE PENINSULA. CAPE TOWN IS A WORLD-CLASS TRAIL RUNNING DESTINATION.
RED BULL
WINGS FOR LIFE
RED BULL WINGS FOR LIFE WORLD RUN IS DIFFERENT. IT’S NOT LIKE OTHER RACES. EVERYONE ACROSS THE PLANET STARTS THEIR RACE AT EXACTLY THE SAME TIME: 11:00AM UTC
PIPPA
O’NEILL
2X DUTCH CHAMPION LOOKING AHEAD POST-INJURY
MYSTIC
THE DARKER SIDE OF THE ISLAND, EXPLORING DISFUNCTIONAL BEAUTY & THE RUSH OF COLD WATER.
ICELAND
pRIDE
2X WORLD CHAMP TRISTAN ROBERTS GETTING FILTHY DOWN AT CAVES. RIDING HIS SIGNATURE PRO MODEL “THE REALIST” BY PRIDE BODYBOARDING.
TRISTAN ROBERTS
BLANK CHEQUE
GREECE
THE 2022 KING OF THE AIR LORENZO CASATI’S JOURNEY TO FIND NOT ONLY A NEW KITE, BUT A NEW SPONSOR AND CONTACT FOR HIS FUTURE.
BATRUN
CAPE TOWN
CAPE TOWN’S ONLY NIGHT TRAIL RACE. TAGGING ALL THREE PEAKS - DEVILS PEAK, MACLEARS BEACON & LIONS HEAD. WE RUN THE NIGHT, THIS IS BATRUN
sAUCONY
JUNK MILES
JUNK MILES X SAUCONY X COACH TOMMY TREES.
COFFEE, PASTRIES, SOME THROW AWAY 5KMS & ALWAYS A GOOD TIME
ANNABEL
MAURITIUS
ANNABEL VAN WESTEROP EXPLORING THE JOURNEY OF NOT ONLY A NEW PLACE, BUT THE JOURNEY OF FINDING HERSELF AS SHE RETIRES FROM BEING A PROFESSIONAL ATHLETE.
NORTH WINDSURFING
BRAND LAUNCH
BUILT ON HERITAGE, THE COMEBACK SPARKED BY DECADES OF INNOVATION. BRAND LAUNCH CAMPAIGN 2022.
OZZIE
THE LOCAL
THE MISFIT OF MAYHEM OSWALD SMITH SHREDDING THE LOCAL
AIRUSH
JASON VAN DER SPUY
THE SOUTH AFRICAN BIG AIR RIDER JASON VAN DER SPUY VISITED THE LOWLANDS IN THE SEARCH OF STRONG WINDS.
ADIN MASENCAMP
CAVES
THE SOUTH AFRICAN BIG AIR RIDER JASON VAN DER SPUY VISITED THE LOWLANDS IN THE SEARCH OF STRONG WINDS.
GKA
POLAROID DIARY
AN ALTERNATIVE LOOK INTO THE WORLD TOUR OF KITEBOARDING. A COLLECTION OF POLAROIDS TAKEN AT THE FINAL OF THE BIG AIR WORLD TOUR IN TARIFA, SPAIN.
RED BULL
KING OF THE AIR
THE MOST PRESTIGE EVENT IN KITEBOARDING.
COMMUNITY TRACK CLUB
TRACK NIGHT #8
A DIABOLICAL TRACK MEET FOUNDED BY FRIENDS, HOSTED IN THE HEART OF THE MOTHER CITY.
oZONE
REO V7 ULTRA-X
AN AFTERNOON SESSION WITH SPANISH STRAPLESS SENSATION PABLO AMORES ON THE WORLD RENOWNED ONE EYE REEF IN MAURITIUS.